PSFK Research Paper Launch: Enabling Dynamic In-Store Experiences Through Merchandising

How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions

Tue, 22 Oct 2019 14:50:33 -0400

Why SoulCycle Is Inviting Its Customers On Luxury Vacations

PSFK catches up with Black Tomato co-founder Tom Marchant and SoulCycle CEO Melanie Whelan to explore extending the brand-consumer connection through unique travel experiences

Sun, 10 Nov 2019 06:00:18 -0500

PSFK Research Paper Launch: Exploring The Future Of Camping

How outdoor retailers are adapting their services to better meet the needs of today’s diverse explorers and outdoor enthusiasts

Wed, 16 Oct 2019 14:00:16 -0400

PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Mon, 04 Nov 2019 17:21:31 -0500

Why Ecommerce Platform MASSE Launched An AMA Series With Its Brands’ Founders

PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders

Tue, 05 Nov 2019 14:03:32 -0500

A New Kind Of Ghost Kitchen Is Building The Future Of Flexible Food Service

Kitchen Podular's CEO speaks to PSFK about the food service industry's unrelenting need for greater delivery and pickup capacity, and how his pod-based service helps brands creatively repurpose unused space to easily boost their flexibility—and revenue

Tue, 29 Oct 2019 16:08:33 -0400

PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Wed, 30 Oct 2019 16:09:06 -0400

South Korea’s Pierrot Offers A Discount Shopping Experience Like No Other

Describing itself as a "fun and crazy" destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience

Wed, 30 Oct 2019 17:47:43 -0400

Inside Affirm’s Plan To Make Online Shopping Easier And More Affordable

PSFK chats with Affirm communications lead Ellen Kiehl to talk customer loyalty, new shopping habits and emerging trends in fintech

Thu, 31 Oct 2019 17:25:11 -0400

PSFK Retail Conference Preview: Zola’s SVP of Ecommerce & Registry On Designing A Wedding Planning Experience For Today’s Couples

Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day

Tue, 05 Nov 2019 10:35:19 -0500

[New report] Seoul Retail Innovation Guide

Propelled by the increasing influence of Korean streetwear, lifestyle and beauty brands, the capital of South Korea is fast becoming a leader in retail innovation. Retailers in Seoul are reimagining stores as brand playgrounds that are as much about creating share-worthy moments as they are about selling inventory, fostering moments of escapist fun and allowing shoppers to connect with brands in new ways. This guide has been developed by leading retail intelligence platform PSFK, whose researchers surveyed the retail landscape of Seoul to identify signs of innovation that connect with global customer experience trends. It is part of a series of city guides and research reports that PSFK has published on innovation in retail and along the customer experience journey. Published October 2019
#ader-error #apparel #apple #automotive #beat-by-dal-komm-coffee #blue-bottle-coffee #bmw #children #city-guide #city-guides #dji #entertainment #espoir-makeup-pub #fashion-3 #gentle-monster #guide #hotels #hyundai #hyundai-motor-studio-goyang #jordan #lotte-x-sk-telecom #lotteria-burger-laboratory #luxury #pink-hotel-by-stylenanda #pk-market-goyang #premium #queenmama-market #retail-guide #ryse-hotel #seoul #south-korea #store-experience-design #stretch-angels #technology-4 #toy-kingdom

Tue, 29 Oct 2019 15:01:06 -0400

A Trend To Watch: Yesterday’s Tomorrow

For this week, PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

Fri, 01 Nov 2019 16:57:47 -0400

How The Body Shop Is Reviving Its U.S. Presence Through Activism And Sustainable Store Concepts

The Body Shop GM, Andrea Blieden, discusses leaning into the brand's heritage as a revolutionary, female-founded co, cultivating activist and sustainability measures to connect with values-driven millennials in a competitive, indie-saturated beauty market

Sun, 20 Oct 2019 06:00:14 -0400

Inside Roven, Grove Collaborative’s Clean Beauty Concept That Wants To Bring The Industry Up To Standard

Roven is making a name for itself in the clean beauty space, offering a solution to lack of regulation and consumer education as well as giving customers greater access with an omnichannel strategy

Fri, 25 Oct 2019 06:00:06 -0400

This Groundbreaking Startup Plans To Build A Garden In Every Back Yard

With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening

Tue, 05 Nov 2019 06:30:36 -0500

With Guest Rooms, A Spa And A Rooftop Deck, This Store Looks Just Like A Hotel

Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience

Mon, 04 Nov 2019 17:31:26 -0500

Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Mon, 28 Oct 2019 17:00:49 -0400

Marriott’s Ryse Is A Connection-Led Luxury Hotel In The Heart Of Seoul

Taking inspiration from the artful Hongdae neighborhood, Ryse Hotel is a new meeting place for Seoul's visiting and local creatives alike

Mon, 04 Nov 2019 06:00:15 -0500

[New report] Enhancing The Home Improvement Shopper Experience

This research paper explores how​ home improvement retailers are expanding their in-store and online services to better meet the needs of today's homeowners and residents. The following insights and examples show progressive ways that companies are connecting with shoppers before and during their home improvement shopping experience through personalized service, real-time guidance and educational experiences. Published November 2019
#ace-hardware #home-2 #home-depot #ikea #lowes-brands #papers #pinterest #reports #snapshots #type-of-retailer #west-elm

Mon, 04 Nov 2019 12:36:55 -0500

[New report] Enabling Dynamic In-Store Experiences Through Merchandising

Despite the rise of ecommerce, the physical channel remains a crucial vehicle for discovery and a key opportunity for shoppers to interact with products before purchase. This research paper explores how retailers are rethinking their merchandising strategies to engage shoppers more deeply and drive conversions. From rotating in-store pop-ups that introduce shoppers to new brands to interactive shelves that provide targeted recommendations based on the items shoppers pick up to predictive analytics tools that enable retailers to stock items based on future demand, retailers are using merchandising as a tool to better understand their shoppers and offer them more of what they want. Published October 2019 #alibaba #american-eagle #brand-activation #fashion-3 #food-beverage #garnier #guess #health-3 #innovation #interactive-displays #interactive-merchandising #kohls-brands #kroger #macys #merchandising-curation #microsoft #nars #net-a-porter #nike #papers #pepsico #samsung #selfridges #sephora #shopper-education-assistance #shopper-marketing #snapshots #sports-fitness #store-experience-design #tmall #ulta #walgreens #walmart #wellness

Tue, 22 Oct 2019 10:24:42 -0400

Future Of Home+Living 2030: Home Service Hubs

In this installment, we consider the transformation of services as they increasingly move to take place within the home, and ask whether the future could see a unified, Amazon-like platform for consumers to access providers

Wed, 23 Oct 2019 17:09:43 -0400