StockX On Democratizing Streetwear And How A Brand’s Ability To Listen Will Determine Its Value

StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation

Mon, 13 Jan 2020 11:55:59 -0500

Consumer Expectations For Retail Experiences In 2020 And Beyond

In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions

Sat, 21 Dec 2019 17:45:42 -0500

Why Top-Notch Delivery Service Is A Key Driver Of Retail Success

Solution provider AxleHire tells PSFK why delivery is one of the few areas where retailers can truly differentiate—and how his end-to-end platform helps enable last-mile service to drive clients' success

Thu, 19 Dec 2019 16:56:29 -0500

A Decade Of Change: Seven Shifts That Will Continue To Impact The 2020s

Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.

Fri, 20 Dec 2019 13:24:55 -0500

This Inclusive Beauty Brand Is Disrupting The Way Consumers Apply Makeup

Grace Beauty is making doing one's makeup accessible to more, creating tools designed for those with conditions that can make gripping cosmetic tools difficult

Thu, 19 Dec 2019 11:22:08 -0500

This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Tue, 14 Jan 2020 16:39:27 -0500

Panel Preview: Why Community Is Key To Streetwear’s Consumer Engagement Prowess

Ahead of appearing on Anomaly's upcoming panel all about how streetwear culture and retail are redefining consumer engagement and brand activation, PSFK sat down with Brendan Dunne, deputy editor at Complex Networks, for his thoughts on why the category has been so successful at generating followings and sustaining engagement—and what other retailers can learn from 'the drop'

Thu, 02 Jan 2020 19:33:24 -0500

How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Sat, 11 Jan 2020 07:00:56 -0500

PSFK Retail Conference Preview: Nike Adventure Club’s GM On Using Subscriptions To Solve Consumer Pain Points

Prior to taking the stage at PSFK's Future of Retail 2020 Conference, Dave Cobban speaks about designing a service that adds value to consumers' everyday lives—and solves longstanding pain points within children's apparel retail

Sat, 14 Dec 2019 07:10:57 -0500

How New Privacy Laws Are Changing The B2C Relationship

An exploration of the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their relationship with consumers into a partnership built on trust

Fri, 17 Jan 2020 11:46:34 -0500

[New report] Establishing Authentic Peer Relationships In The New Economy

From fashion and automotive to hospitality and consumer electronics, peer-to-peer platforms are leveraging technologies, such as mobile devices and blockchain, to enable secure transactions, community support and incremental ownership experiences to seamlessly take place across the world. By transforming the way consumers buy and sell goods and services, peer-to-peer platforms are allowing people to connect with each other in new ways; they are supporting, sharing, selling, and collaborating with one another across borders and socio-economic classes, while helping owners and creators to become entrepreneurs, creative professionals, side hustlers and more.  Peer-to-peer platforms are redesigning the way that individuals interact with companies and each other, as well as how society and cities function at large. While these platforms equip people with the tools needed to co-create a more collaborative, creative and shared economy, they are also redefining what it means to be a consumer-facing business. As a response, brands and retailers are finding innovative ways to play a role in the burgeoning peer-to-peer sharing economy, whether through added services, resale marketplaces or showrooms, in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers. Published January 2020 #apparel #automotive #beauty #curated #delivery #delivery-logistics #depop #ebay #fashion-3 #floyd #food-beverage #goodwill #hm #hospitality #papers #peer-to-peer #porsche #recharge #rental #retail-travel-hospitality #ridesharing #sharing-economy #snapshots #soundcloud #technology-4 #tok #tulerie #utilities #youtube

Fri, 17 Jan 2020 16:43:48 -0500

PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail’s Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Wed, 08 Jan 2020 11:23:44 -0500

Fashion Brand Ruti Is Building The Hyper-Personalized Store Of The Future

The luxury brand is pioneering the next gen of seamless store experiences by letting consumers opt in to a facial-recognition and data-storing program for hyper-personalized curation

Tue, 07 Jan 2020 13:22:29 -0500

Chanel Expands Luxe Beauty’s Reach With ‘Boy de Chanel’ Collection

The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed to better accommodate male consumers

Mon, 13 Jan 2020 15:33:49 -0500

Jeff Staple On How Streetwear Set The Tone For Today’s Mainstream—And What To Expect Next

Jeff Staple of Staple Design talks current retail strategies and themes like the hyper-local and gender-fluid that had their origins in streetwear—and also explains why "vintage curation" will be retail's next wave

Wed, 08 Jan 2020 12:06:22 -0500

Why Your Peer-To-Peer Play Will Determine Your Brand’s Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Fri, 03 Jan 2020 13:52:30 -0500

Why Trending Design Site Hunker Opened A Multi-Story House

Ahead of appearing at our upcoming retail conference, Hunker editor-in-chief Eve Epstein and Whereabout studio founder Gabriela Baiter talk building a media brand today and take us inside the Hunker House—the high-design IRL manifestation of the online decor site

Thu, 02 Jan 2020 15:25:47 -0500

PSFK Retail Conference Preview: Tomorrow’s Store Will Sell Feelings, Not Things

Prior to PSFK's Future Of Retail Conference 2020, YourStudio's co-founder and creative director Howard Sullivan explains why the next gen of retail stores will fulfill consumers with service and spirit instead of stuff

Fri, 20 Dec 2019 13:36:10 -0500

Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Sun, 15 Dec 2019 18:00:38 -0500

[New report] Designing Inclusive Beauty Experiences

The beauty industry is witnessing a watershed moment, as empowered consumers across ages, races, abilities and gender identities are calling for greater representation, shifting inclusivity from a nice-to-have to a must-have for brands. As beauty brands expand their product to serve a wider range of consumers, from extended shade ranges that better serve darker skin tones to cosmetics designed specifically for male or mature consumers, new technologies are enabling them to take inclusion even further and design experiences tailored to each individual’s unique needs. This research paper explores how forward-thinking beauty, skincare and personal care brands are responding to demands for inclusivity and creating a powerful new paradigm that celebrates the beauty in every consumer. Published January 2020
#advertising #ai-assistance #beauty #birchbox #brand-activation-immersion #chanel #cosmetics #covergirl #customization #cvs-health #diversity #gender-fluid #herbal-essences #inclusivity #loccitane #loreal-3 #lancome #luxury #makeup #merchandising-curation #neutragena #papers #personalization-2 #post-purchase-support #product-engagement-packaging #revlon #sephora #shopper-education #shopper-education-assistance #shopper-marketing-promotion #skincare #snapshots #store-experience-design #technology-4 #ulta

Tue, 07 Jan 2020 15:58:43 -0500

[New report] Designing For Accessibility

Today’s consumers have increasingly elevated demands and expect retailers to meet their individualized needs, so of course consumers with disabilities are no exception. This next generation of empowered consumers demand the same level of experience available to all other customers, requiring brands go beyond retrofitted accommodations for disabilities to create formats that are accessible to all right from the start. Shoppers are advocating more and more for inclusivity and are rewarding brands that adapt. As a result, brands and retailers are rethinking the products and experiences they offer in order to accommodate a more expansive range of needs and abilities. This research paper explores how brands and retailers are designing with accessibility in mind, resulting in products and services that are more seamless, intuitive and enjoyable for all consumers to use.  Published December 2019 #accessibility #activations #adapt #air-travel #airlines #airplane #airport #app #apparel #apps #assisted-service #audio #automobile-2 #beauty-wellness #cafe-restaurant #delta #design #fashion #fashion-3 #food-beverage #grocery-shopper-experience #herbal-essences #human-centered-design #ikea #innovative-design #kelloggs #kelloggs-brands #papers #sensory #snapshots #sport #sports-fitness #starbucks #target #uber #zappos

Tue, 17 Dec 2019 16:31:02 -0500