[New report] Enhancing The Banking Experience With Digital Tools

This research paper explores how global financial services organizations are leveraging cognitive intelligence tools and other technologies to improve customers’ end-to-end banking experiences, while transforming their service capabilities and driving value in a digital marketplace. The following research provides best-in-class examples that explore how companies are enabling customers to save and manage their finances, as well as make secure payment transactions, from app-based virtual assistance to fully-automated bank branches, ensuring seamless interactions across the digital and physical banking experience. Published May 2018 #ai #banking #chat-a-researcher #customer-service #financial-service #papers #premium

Tue, 22 May 2018 08:00:41 -0400

[New report] Elevating Brand Experience Through Store Design

This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience. The paper examines new ways brands are leveraging their brand values and identities to inspire community, wellness and storytelling to create immersive shopping experiences for their audiences. Published April 2018 #brand-experience #chat-a-researcher #design #papers #premium #retail #store-design

Mon, 21 May 2018 08:00:22 -0400

Interview: Using Consumer Behavior To Build A Travel Media Brand

Skift founder and CEO Rafat Ali, who will be speaking at PSFK's CXI 2018 conference, discusses how his media company delivers insights across the travel industry by starting with the empowered consumer

Mon, 14 May 2018 08:15:04 -0400

[New report] NYC Retail Guide 2018

PSFK’s NYC Retail Guide examines how retailers are raising the bar for excellent customer service and memorable brand experiences through innovative technologies, community engagements and other unexpected retail integrations. In New York City’s crowded retail landscape, retailers—both independent boutiques and legacy names—are setting themselves apart by inviting their customers into an intimate brand relationship, offering uncompromised service, behind-the-scenes looks and last-mile resources. Published May 2018 #brand-experience #brick-and-mortar #community-engagement #debrief #guide #premium #retail #shopping-experience #technology

Fri, 25 May 2018 08:00:05 -0400

Google’s ‘Digital Wellbeing’ Tools Will Help People Disengage From Phones

As firms face scrutiny over habit-forming technologies, Google unveils system to show users how much time they spend on their devices

Tue, 15 May 2018 07:15:20 -0400

Video: The Transformative Power Of Community

Colin Beavan, PSFK conference speaker and author of No Impact Man and How to Be Alive, shares the unexpected secret to success

Wed, 16 May 2018 06:15:57 -0400

A Simple Idea Is Making People Rethink Food In Their Community

Two women who began turning disused space in a former mill town into free food plots have inspired a global movement of growers

Mon, 14 May 2018 14:30:17 -0400

[New report] Designing The New Dining Experience

This research paper examines how restaurants are repositioning the restaurant experience as a gateway to additional lifestyle, immersive and family-oriented experiences that help complement the expected meal. The following research identifies how best-in-class restaurants are integrating innovative designs and atypical features that cater to diners’ needs for family-friendly activities, multi-purpose spaces and holistic wellness, as well as equipping guests with tools that encourage them to dine on their own personal terms.   Published April 2018 #chat-a-researcher #design #dining-experience #food #papers #premium #retail #wellness

Fri, 18 May 2018 08:00:12 -0400

Interview: The Media Brand Changing The Age Conversation

Before his talk at CXI 2018, Ageist's David Stewart describes why the site, dedicated to an aspirational view of people over 50, appeals to readers of all ages

Tue, 15 May 2018 08:10:30 -0400

Interview: How Kind Snacks Is Implementing Direct-To-Consumer Retail

The snack-food retailer dedicated to wholesome ingredients that are kind to people and the environment is focusing on its e-commerce presence to enhance its connection to consumers

Wed, 23 May 2018 08:00:24 -0400

Interview: Cultivating Brands As Family

PSFK conference speaker Michael Lastoria, co-founder of &pizza, shares his thoughts on food, culture, community and brand building before CXI 2018 on Friday

Wed, 16 May 2018 08:00:10 -0400

Retreat Helps Business Professionals Learn To Be Creative Again

PSFK speaks to Will Travis, CEO of Elevation Barn, to understand a new experience that helps professionals love what they do by encouraging trust, building confidence and uniting people with their purpose

Mon, 14 May 2018 09:30:29 -0400

[New report] A Natural Approach To Baby Skincare

This research paper looks at how personal care brands are creating natural skincare offerings that appeal to health and environmentally-conscious consumers. As more millennials enter parenthood, their demands for organic, natural products and authentic brand values are also inspiring similar expectations for their own children’s well-being. Modern brands are meeting these demands by creating natural baby skincare lines focused on plant-based ingredients, verified transparency and sustainable production to build purchase and brand confidence. Published May 2018 #health #millennials #papers #premium #retail #skincare #sustainability #wellness

Wed, 23 May 2018 08:00:46 -0400

Retail Column: For Better Blended Retail, Purpose Needs To Outshine Tech

Retail columnist Winston Wright looks at The Phluid Project's purposeful, community-oriented approach to retail at its gender-free NYC store

Mon, 14 May 2018 07:45:25 -0400

Op-Ed: The Experience Is A Brand’s Most Important Product

In a time when companies like Apple and Tesla continuously raise the bar for consumer experience, Donny Makower of RED Interactive advocates looking at brands through the eyes of the customer

Mon, 14 May 2018 16:15:52 -0400

Op-Ed: Why AI Won’t Replace The Human Touch

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Tue, 22 May 2018 13:15:44 -0400

Interview: Designing User Experiences That Prioritize Humanity

Christina Janzer, Slack's Head of Research, describes how her team designs human-centric user experiences (and reveals her favorite emoji) before joining us at our CXI 2018 conference on May 18

Mon, 14 May 2018 08:15:32 -0400

Interview: Designing Products That Do More For Us

Before Janett Liriano and Madison Maxey of LOOMIA speak at our CXI 2018 conference, PSFK caught up with the visionaries behind fabrics that can heat, light, sense and gather data

Tue, 15 May 2018 08:00:48 -0400

Interview: Why We Need Less Tech, Smarter People

Before taking the stage at PSFK’s CXI 2018 conference, cyborg anthropologist Amber Case makes an argument for better, quieter design

Thu, 17 May 2018 08:00:56 -0400

Podcast: Redesigning The Healthcare Service Experience

PSFK founder Piers Fawkes talks to Nutrigene founder and CEO Min FitzGerald about delivering fully personalized health products and services

Tue, 15 May 2018 08:10:46 -0400