[New report] New York Retail Innovation Guide 2020

Whether it’s for bold theatrics, white-glove customer service or experimental concepts, there’s no city like New York to experience retail innovation. It’s not just the volume of stores and services that make it an important hub for anyone looking for new ideas in the shopper experience: It’s the diversity of approaches that manifest across the five boroughs.

Each year, innovation research company PSFK develops a fresh New York-focused guide showcasing the best retail that the city can offer. Informed by the latest trends research in the PSFK Future of Retail 2020 report, this city guide, published in conjunction with our New York Retail Innovation Week (NYRIW) festival in January, offers a new and objective overview of the most important stores to inspire brands and retailers in any category.
Published January 2020 #apparel #apple #beauty #chanel #city-guide #city-guides #covergirl #coworking-space #delivery-logistics #176299594 #equinox #food-beverage #glossier #guide #kids #levis #lively #loyalty-membership #176299605 #mcdonalds-3 #mcdonalds #merchandising-curation #neiman-marcus #nordstrom #peloton #product-engagement-packaging #puma #retail-food-beverage #retail-guide #shopper-education #sony #sport-fitness #starbucks #store-experience-design #176301106 #sweetgreen #176299593 #wework #whole-foods #work

Tue, 28 Jan 2020 15:28:45 -0500

Using Social Media like TikTok to Modernize Promotion Efforts

American Football league The NFL modernized the promotion of its 100th season through a partnership with social short-form video platform TikTok. The partnership consisted of the creation of the official NFL account that posts highlights and other footages and the launch of #WeReady challenge that prompts fans to share videos about their favorite teams using the hashtag.

Tue, 11 Feb 2020 18:50:29 -0500

Will ‘Sinnfluencers’ Drive the Next Wave of CSR?

Sinnfluencers are taking the internet by storm, and wield partnership potential for businesses and retailers to provide the guidance consumers desire to live more eco-friendly and socially or politically aware lives

Fri, 21 Feb 2020 14:30:56 -0500

Fostering Accountability through Influencer Education

Seed is a DTC subscription probiotics maker that takes education seriously, requiring its brand reps to complete a multi-stage course and pass an exam to ensure consumers are informed correctly

Fri, 14 Feb 2020 10:04:24 -0500

Breaking Records with a Social Media Dance-Along

How the fast-casual chain gave fans the opportunity to show off their moves in TikTok shorts.

Tue, 11 Feb 2020 22:32:16 -0500

Delivering a Wellness Destination with Content, Service, Retail and Experience

Spotlit in our New York Retail Innovation Guide for 2020, this modern spa and wellness brand focused on self-care mixes media with ecommerce and IRL oases

Tue, 28 Jan 2020 16:09:48 -0500

Reconnecting to Shoppers by Reframing Exclusivity

You can’t manufacture hype, and younger consumers are hard to fool when it comes to selling them on a so-called 'must-have.' Here are key ways to up your covet factor in a new era of exclusivity

Tue, 04 Feb 2020 14:07:22 -0500

Engaging Customers through Package-Free Sustainability

A sustainability-focused ecommerce platform runs two NYC outposts to make it easy for shoppers to keep their eco impact low

Mon, 03 Feb 2020 17:33:20 -0500

Building An AI Index For A More Personalized Customer Experience

Sprout Insurance developed its own Quality of Life index powered by artificial intelligence to assess clients' positive lifestyle choices and match them with life insurance that is hyper-customized and affordable

Mon, 27 Jan 2020 14:27:39 -0500

Turning Grocery Rejects Into Discounted DTC Subscriptions

Imperfect Foods takes unwanted produce and other grocery items from farms and stores to fight food waste and offer customers direct-to-door groceries at prices 30% lower than market value

Fri, 21 Feb 2020 07:00:15 -0500

Beyond the Circular Economy: What’s Next for Corporate Sustainability?

PSFK researchers spot the next-wave of business practices with impact

Sat, 22 Feb 2020 21:10:00 -0500

Driving TikTok Engagement with Challenges

From cosmetics to Chipotle, brands are tapping the app to create original interactive content and drive engagement with the platform's Gen-Z audience

Tue, 11 Feb 2020 22:41:12 -0500

Gaming-Hotels Offer Immersive Entertainment Experiences

Jumping on the big opportunity the booming gaming and esports space offers, Atari is parlaying its brand into a new video game-focused lodging and hospitality experience, complete with next-gen AR & VR capabilities and events spaces

Mon, 10 Feb 2020 15:45:21 -0500

Reworking the Baby Brand with Text-to-Know

The DTC subscription-based brand is enabling personalized nutrition and encouraging tastes for healthy eating from the get-go

Sat, 15 Feb 2020 17:00:16 -0500

Earning Trust and Building Confidence with Conscious Consumers

In a context of tanking consumer trust, how can brands foster authentic relationships and encourage confidence in their customers? Here's how innovators are addressing key consumer concerns and needs to garner trust and encourage loyalty

Mon, 27 Jan 2020 12:51:52 -0500

Exploring The TikTok Opp

The Beijing-based app is still increasing in popularity, and even infiltrated the Super Bowl this year. But what opportunity does the platform really hold for brands to drive engagement? PSFK research surveys the current lay of the land

Fri, 07 Feb 2020 07:00:47 -0500

New Opportunities for CPG in a DTC World

PSFK researchers explore key opportunity areas that consumer goods companies can explore across promotion, experience, fulfillment and advocacy

Sat, 15 Feb 2020 20:00:07 -0500

[New report] Innovative Gaming Experiences

From coast to coast, new activations in gaming and esports that employ cutting-edge tech like augmented and virtual reality are springing up. This research paper provides an overview, grouped by U.S. city, exploring the ways that gaming brands are driving next-level engagement through community-oriented, state-of-the-art experiences. Published February 2020 #augmented-reality #brand-activation-immersion #esports #fortnite #176299598 #gaming-play #new-york-city #overwatch #papers #snapshots #technology #virtual-reality

Thu, 06 Feb 2020 16:50:17 -0500

[New report] Beverage Experience Trends

As consumer behavior around alcohol—and food & beverage generally—continues to shift and more people embrace a wellness-focused lifestyle, the beverage space is undergoing major transformation to retain and improve engagement with audiences motivated by new values. This presentation brings the modern consumer to life through key insights and unpacks relevant trends supported by best-in-class examples showcasing how brands in the beverage space and beyond are reaching and connecting with customers along the purchase path. Tracking innovation in promotion, experience, delivery and loyalty, this presentation highlights key opportunities in product, service and engagement with today's consumers for brands and retailers across verticals. Published February 2020
#7-eleven #adidas #alibaba #brand-activation-immersion #cannabis #coffee #consumer-data #conversational-commerce #curation #customer-data #delivery-logistics #drops #food-beverage #gen-x #loop #loyalty-membership #mars #mcdonalds-3 #merchandising #merchandising-curation #millennials #mobile-commerce #papers #shopper-education #shopper-education-assistance #shopper-marketing #shopper-marketing-promotion #snapshots #store-experience-design #176301106 #taco-bell #travel-hospitality

Tue, 11 Feb 2020 15:12:04 -0500

Zero-Waste Restaurant Takes Sustainable Dining to the Next Level

A Brooklyn-based concept is guided by a central principle of respect for the environment and its inhabitants

Thu, 20 Feb 2020 16:16:43 -0500

Adding Content To The Delivery Experience

Yes Plz wraps its direct-to-door roasts in its own branded magazine, offering subscribers a content & commerce coffee strategy

Sat, 15 Feb 2020 17:00:30 -0500