Whether it’s for bold theatrics, white-glove customer service or experimental concepts, there’s no city like New York to experience retail innovation. It’s not just the volume of stores and services that make it an important hub for anyone looking for new ideas in the shopper experience: It’s the diversity of approaches that manifest across the five boroughs.
American Football league The NFL modernized the promotion of its 100th season through a partnership with social short-form video platform TikTok. The partnership consisted of the creation of the official NFL account that posts highlights and other footages and the launch of #WeReady challenge that prompts fans to share videos about their favorite teams using the hashtag.
Sinnfluencers are taking the internet by storm, and wield partnership potential for businesses and retailers to provide the guidance consumers desire to live more eco-friendly and socially or politically aware lives
Seed is a DTC subscription probiotics maker that takes education seriously, requiring its brand reps to complete a multi-stage course and pass an exam to ensure consumers are informed correctly
How the fast-casual chain gave fans the opportunity to show off their moves in TikTok shorts.
Spotlit in our New York Retail Innovation Guide for 2020, this modern spa and wellness brand focused on self-care mixes media with ecommerce and IRL oases
You can’t manufacture hype, and younger consumers are hard to fool when it comes to selling them on a so-called 'must-have.' Here are key ways to up your covet factor in a new era of exclusivity
A sustainability-focused ecommerce platform runs two NYC outposts to make it easy for shoppers to keep their eco impact low
Sprout Insurance developed its own Quality of Life index powered by artificial intelligence to assess clients' positive lifestyle choices and match them with life insurance that is hyper-customized and affordable
Imperfect Foods takes unwanted produce and other grocery items from farms and stores to fight food waste and offer customers direct-to-door groceries at prices 30% lower than market value
PSFK researchers spot the next-wave of business practices with impact
From cosmetics to Chipotle, brands are tapping the app to create original interactive content and drive engagement with the platform's Gen-Z audience
Jumping on the big opportunity the booming gaming and esports space offers, Atari is parlaying its brand into a new video game-focused lodging and hospitality experience, complete with next-gen AR & VR capabilities and events spaces
The DTC subscription-based brand is enabling personalized nutrition and encouraging tastes for healthy eating from the get-go
In a context of tanking consumer trust, how can brands foster authentic relationships and encourage confidence in their customers? Here's how innovators are addressing key consumer concerns and needs to garner trust and encourage loyalty
The Beijing-based app is still increasing in popularity, and even infiltrated the Super Bowl this year. But what opportunity does the platform really hold for brands to drive engagement? PSFK research surveys the current lay of the land
PSFK researchers explore key opportunity areas that consumer goods companies can explore across promotion, experience, fulfillment and advocacy
From coast to coast, new activations in gaming and esports that employ cutting-edge tech like augmented and virtual reality are springing up. This research paper provides an overview, grouped by U.S. city, exploring the ways that gaming brands are driving next-level engagement through community-oriented, state-of-the-art experiences. Published February 2020 #augmented-reality #brand-activation-immersion #esports #fortnite #176299598 #gaming-play #new-york-city #overwatch #papers #snapshots #technology #virtual-reality
A Brooklyn-based concept is guided by a central principle of respect for the environment and its inhabitants
Yes Plz wraps its direct-to-door roasts in its own branded magazine, offering subscribers a content & commerce coffee strategy