DSW’s NYC Popup Encourages Consumers To Give Back This Holiday Season

This shoe retailer is elevating the holiday retail pop-up experience into an opportunity to make a difference in children's lives, blending philanthropic initiatives with an immersive space

Thu, 05 Dec 2019 17:00:05 -0500

[New report] Creating Dynamic Digital Gifting Experiences

While digital gifting delivers upon today’s consumer expectations for speed and convenience, virtual gift cards can still feel less personal and thoughtful compared to other forms of gifting. This research paper explores how brands and retailers are improving their digital gifting options to offer a seamless end-to-end experience for the giver and recipient that still feels personalized and responsive. The following insights and examples show progressive ways that companies are elevating digital gifting through social network and loyalty program integrations, expanded payment options and facilitated transactions. Published November 2019 #adidas #alibaba #banking #cafe-restaurant #chase #digital-payment #digital-payment-integration #etsy #farfetch #fashion-3 #gaming #gift #gifting #jd-com #luxury #mobile-payment #papers #payments-transactions #personalization #pinterest #snapshots #social-media-2 #starbucks

Mon, 18 Nov 2019 11:54:25 -0500

[New report] Reimagining The Home Buying And Selling Experience

This report provides a high-level overview of how the home buying experience is changing, highlighting key trends related to the experience of buying and selling. It is supported by best-in-class examples from the real estate sector and beyond, in order to provide inspiration and showcase the opportunity for innovation within the home buying experience with new approaches for keeping buyers engaged throughout the sales funnel. Published November 2019
#automotive #burberry #community-immersion #crm #fashion-3 #harvey-nichols #home #home-2 #lexus #merchandising #papers #porsche #real-estate #retail-technology #roula #selfridges #shopper-education-assistance #store-experience-design #wellness

Thu, 21 Nov 2019 10:15:16 -0500

PSFK’s 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Thu, 05 Dec 2019 10:59:09 -0500

[New report] Engaging Sports Fans Via Next-Gen Entertainment And Activations

Sports fans are a loyal and devoted group of consumers. Knowing this, savvy brands are looking for new, dynamic ways to tap into their purchasing potential. With increased competition to win over this shifting group of audiences, traditional activations just don't cut it anymore. Brands must anticipate the needs of these fans and surprise them with innovative approaches.  This research paper provides best-in-class examples of how brands are leveraging cutting-edge technologies to increase engagement, providing fans with tools that help them create and share their sports stories with their community, enabling gamification across platforms, and bridging the physical-digital divide through AR and QR capabilities for rich, connected experiences. Published December 2019   #adidas #augmented-reality #brand-activation-immersion #chatbots #coca-cola #community #community-engagement #digital-platforms #disney #food-beverage #gatorade #intel-2 #kelloggs #kenzo #luxury #macys #missguided #missguided-2 #nbc #nfl #nike-2 #papers #puma #shopper-marketing-promotion #snapshots #social-media-2 #sports #sports-fitness #television #tik-tok #twitter

Mon, 02 Dec 2019 11:44:44 -0500

NYRIW Panel Preview: What Brands Looking To Build Their First Store Need To Know

Ahead of PSFK's "Building Real-World Retail In The Digital Age" panel during the upcoming New York Retail Innovation Week, featured panelists weigh in on the challenges and opportunities facing brick-and-mortar retailers today, as well as the keys to a successful store experience

Sun, 17 Nov 2019 06:30:21 -0500

eBay’s Black Friday ‘Escape Room’ Popup Encouraged NYC Shoppers To Get Their Game—And Zen—On

The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play

Wed, 04 Dec 2019 12:04:50 -0500

How Etsy’s Phone Line Makes Holiday Gifting Easier Than Ever

From PSFK's newest report, shoppers won't have to worry about their impossible-to-shop-for loved ones thanks to Etsy's Holiday Hotline and "gift gurus."

Tue, 19 Nov 2019 17:52:40 -0500

Morphe Beauty Is Tapping The Creative Consumer With In-Store Studios

The fledgling cosmetics brand continues to blur the line between physical and digital experiences, hoping to drive traffic to its growing fleet of stores with on-premise creator studios

Fri, 06 Dec 2019 06:30:17 -0500

The New Hustle: How Young Creators Are Cutting Out The Retailer

With the explosion of the influencer economy and the emergence of the consumer-as-creator, the entrepreneurial attitude and independent livelihoods of Gen Zers and Millennials are giving rise to new ways for brands to reach audiences

Fri, 22 Nov 2019 10:44:24 -0500

How Ecommerce Startup Curated Achieved A Near 0% Return Rate Through Expert Guidance And Service

In an age of Amazon efficiency, consumers can lack access to thoughtful guidance and expertise. Curated is working to change that, connecting shoppers with sports and travel aficionados to guide them through their purchase—and achieving a lower-than-1% return rate

Fri, 06 Dec 2019 10:50:59 -0500

Lexus Streamlines Car Buying With Two-Year, Subscription-Style Leasing Program

Lexus Complete Lease offers a customers a monthly bill that includes all the necessary components of buying a new car, taking the hassle out of vehicle ownership. 

Thu, 21 Nov 2019 12:16:31 -0500

[New report] Holiday Pop-Ups In New York City

This research paper provides a guide to the most innovative and dynamic holiday retail activations in New York City for the 2019 holiday season.  From fashion and beauty to home and hospitality, heritage names and startups alike are bringing the wintery city streets to life with unique opportunities for shoppers to engage with their brand, offering personalized, high-touch, interactive and tech-enabled experiences that make for memorable customer journeys. Published December 2019 #american-express #arts #bloomingdales #century-21 #charity #dsw #ebay #food-and-beverage #holiday #hotels #louis-vuitton #new-york-city #papers #popup #snapshots #store-experience-design #ugg

Mon, 02 Dec 2019 12:42:41 -0500

Coming Full Circle: Sustainable Retail In A Post-Recycling Age

PSFK considers emerging sustainable retail practices within the circular economy, tracing the new ways companies from fashion to food are designing sustainability into their business model from the get-go

Sun, 01 Dec 2019 09:10:09 -0500

How Marriott’s Aloft Sub-brand Uses Music To Reach Experience-Obsessed Millennial Travelers

PSFK spoke to the hotel brand about increasing entertainment services for the younger consumer by localizing talent in a series of experience-focused concerts

Mon, 09 Dec 2019 12:09:30 -0500

[New report] The Future Of Retail 2020: Retail As Personal Utility

Each year in our Future Of Retail report, PSFK explores the most important topics in retail and the customer experience in order to highlight the innovation trends that will matter for retailers, brands and their partners in the coming year. This 10th annual report examines the 5 key pillars for creating a hyper-personalized retail experience, as retailers innovate to anticipate and meet customers' every need through exceptional service in the age of Personal Utility. Through the lens of 10 macro-trends supported by best-in-class case studies as well as statistical data and analysis, PSFK's Future Of Retail 2020: Retail As Personal Utility report examines the advanced mix of data, delivery logistics and connected tech enabling the best retailers to optimally serve each of their unique customers in creative and memorable ways.  This report also features future-forward retail concepts developed in partnership with renowned experiential design agency YourStudio. These concepts outline a vision of commerce in 2020 and beyond through speculative scenarios based on real-life emerging trends, detailing the future typology of shopping malls, grocery stores and luxury commerce. This report also includes insights collected from the PSFK x Suzy Future Of Retail 2020 Survey, a bespoke, original survey of 500 U.S. consumers conducted in partnership Suzy, the real-time consumer polling platform. Some highlights from the survey's findings include the following:

70% of surveyed consumers expect a retailer to offer them the same level of personal service whether they are shopping in a physical store, online or on their mobile device

76% will shop locally at different branches of the same retail chain if they provide different products and services

90% are interested in being able to choose the types of rewards that they receive from a brand or retailer’s loyalty program

The report is part of a series focusing on retail innovation and customer experience to inspire the members of our business intelligence services. Published December 2019 #accessibility #adidas #amazon #automotive #avalow #beauty #beauty-wellness #cafe-retaurant #camp #children #connected-technologies #consumer-engagement #curated #customer-assistance #customer-data #customer-experience #customer-insights #customer-loyalty #customer-satisfaction #customer-service #customization #cvs-health #cx #debrief #debriefs #deep-dive #delivery-logistics #design #digital #digital-commerce #digital-media #digital-shopping #dominos #emerging-technologies #entertainment #experiential-design #experiential-shopping #facebook #fashion #fast-food #food #food-delivery #future-of #future-of-design #future-of-retail-2020 #future-of-tech #future-of-travel #games #gaming-play #grocery #health-3 #home-delivery #ikea #in-store-activation #in-store-tech #information-technology #innovative-design #instagram #intersport #kroger #last-mile-delivery #luxury #marks-spencer #mcdonalds-3 #merchandising-curation #microsoft-2 #mobile-app #mobile-apps #mobile-payment #mobile-phone #mobile-shopping #nike #nordstrom #office-depot #on-demand-retail #personalization-2 #personalized-shopping #pinterest #reebok #reports #retail-experience #retail-technology #shiseido #shopper-education #shopper-education-assistance #shopping-assistant #social-media-2 #sports-fitness #store-experience-design #terracycle #topics #toys-r-us #uber #vans #walgreens #walmart #wellness

Thu, 05 Dec 2019 10:55:07 -0500

Missguided x Love Island’s App Collab Styled Fans Like Their Favorite Stars

A 'shop the look' page on the television series' app caused Missguided sales to surge—proving the viability of 'see now, buy now' capabilities as well as creative ways to drive commerce via content

Wed, 27 Nov 2019 12:43:46 -0500

The ASOS Foundation’s Upcycled Hygiene Products Are Helping Keep Women In School

The online fashion retailer is transforming textile waste into a ticket for young women's undisrupted education and to support their wellbeing, creating re-usable sanitary pads

Mon, 25 Nov 2019 15:38:55 -0500

NYRIW Panel Preview: Engaging The Wellness Consumer

Ahead of speaking on our panel “Engaging The Wellness Consumer,” part of New York Retail Innovation Week, PSFK caught up with featured speakers for a better understanding of who these wellbeing-focused consumers are—and how their needs for education and community are creating new opportunities for brands to act as trusted partners

Wed, 20 Nov 2019 12:23:22 -0500

Gen Z And Millennials Are Getting Real. Here’s How Brands Are Keeping Up

In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity

Fri, 15 Nov 2019 10:30:17 -0500

Enjoy Is A Delivery Startup Transforming The Tech Ecommerce Experience

With same-day delivery on products like iPhones and Sonos speakers, Enjoy is challenging the world to rethink the way delivery should work

Mon, 18 Nov 2019 15:12:52 -0500