[New report] Evolving The Live Experience

While some fans will still sit back and watch—either from the sofa or the bleachers—they are doing so while simultaneously using their phones to connect to their friends and the broader community in the seats around them and beyond. Other fans are out there ‘in the game’ every day, engaging on both Amateur and Professional levels, whether in the park or stadium, or on their mobile device or console.

Fans are viewing, creating, interacting with and sharing content produced by official leagues, brand sponsors, teams and fellow fans—fundamentally transforming the live experience. This PSFK research paper has been developed to help companies involved with the creation of the entertainment experience understand key trends that can be leveraged to keep pace with fan behaviors and expectations.
Published March 2020 #adidas #chipotle #disney #espn #esports #facebook #fortnite #game-experience #games #ikea #intel-2 #mastercard-2 #papers #puma #samsung #simon-property-group #snapchat #snapshots #spotify #twitch #youtube

Thu, 26 Mar 2020 13:23:12 -0400

Axe’s New Campaign Uses Real Stories to Demystify Dating for Teens

The personal care brand is syncing with a Netflix character to promote healthy dating culture among teenagers, as well as break down traditional masculinity tropes

Fri, 20 Mar 2020 13:14:36 -0400

IWD Heroes: Environmental Designer On The Future of Intelligent Living

Thanks to tech-enabled design, our future homes will 'know' residents like flatmates—ultimately anticipating and adapting the environment to their moods and feelings without any direction

Fri, 06 Mar 2020 18:12:43 -0500

Brands Are Turning to Independent Influencers to Buzz Their Events

Tapping the rich potential of live streaming, brands and event organizers are inviting influencers to record and share content from their activations of various sorts, sharing this third-party commentary on their own social streams

Fri, 13 Mar 2020 07:00:26 -0400

Patagonia Empowers Customers to Make Repairs via Online Sewing Tutorials

Patagonia is pursuing sustainability through its Worn Wear initiative, providing consumers with step-by-step guides to repairing common wear and tear for apparel life extension

Mon, 02 Mar 2020 11:26:12 -0500

IWD Heroes: Investment Platform Helps Women Get Ahead Financially

Ellevest is a female-founded investment management hub designed in collaboration with its customers to help everyday women achieve their financial goals

Fri, 06 Mar 2020 09:57:24 -0500

[New report] Real Estate-As-A-Service: Driving Reciprocal Relationships

Faced with rising costs associated with customer acquisition and increasing competition online, many direct-to-consumer brands are looking to physical retail as a way to stand out, drive awareness and build emotional connections with their audiences. Because the barrier to entry remains high, a new type of retail service provider is offering these brands flexible, turnkey solutions for entering physical retail, allowing them to test and refine concepts and products and engage with their customers in new ways. Within the evolution of retail-as-a-service, the relationship between real estate companies and their tenants is fundamentally changing. As tenant expectations reach new highs, it is no longer enough to just provide a space; real estate companies need to bring more to the table and become actively involved, providing everything from tech infrastructure to high-end design services. This paper reveals leading real estate-as-a-service strategies that property owners and landlords can adopt to help their tenants succeed and increase their bottom line overall. We discuss how businesses are integrating additive services into their operations, in turn providing a greater B2B2C experience across the board.
Published March 2020 #brandbox #connected-store #in-store-tech #in-store-analytics #in-store-technology #leap #mall #mall-of-america #malls #papers #physical-store #real-estate-2 #real-estate-as-a-service #retail-as-a-service #simon-property-group #snapshots #walmart #westfield

Tue, 17 Mar 2020 10:30:25 -0400

Delivering On A Retail As Service Promise

Ahead of appearing at World Retail Innovation Week, b8ta's co-founder and president Phillip Raub speaks with PSFK to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Wed, 25 Mar 2020 11:23:44 -0400

This Digital Library Houses Censored Political Writings in Minecraft

The in-game "Uncensored Library" features wings each dedicated to a particular country and containing work banned from circulation there

Fri, 20 Mar 2020 13:14:33 -0400

[New report] Shopping As A Hyper-State

For today’s mobile-first, always logged-on consumers, the opportunity to shop is never far from hand. Thanks to the rise of smartphones and connected commerce solutions, the purchase path is not a separate journey, but rather woven into everyday life, and customers dip in and out of shopping mode in an instant. To capitalize on this new reality and meet outsize expectations for speed, convenience and flexibility, companies need to deliver shopping experiences that fit seamlessly into people's existing behaviors. This PDF presentation offers brands and retailers across industry verticals insights into today's consumer expectations for retail experiences integrated into their daily lives, as well as best-in-class examples of how leading retailers are delivering on—and even exceeding—these demands. From leveraging next-gen tech to anticipate problems before they occur and enable queue-less, checkout-free transactions, to embedding shopping into entertainment experiences, these are the advanced retail capabilities serving consumers what they need, when they need it. Published March 2020
#7-eleven #amazon-go #automotive-mobility #176301097 #fast-food #food-beverage #food-delivery #in-store-tech #information-technology #kfc #leveraging-technology #nike #papers #retail-technology #snapchat #snapshots #starbucks #themes

Fri, 06 Mar 2020 22:36:55 -0500

Coronavirus Management: Steps Retailers Should Consider

In this op-ed, Kelly Lynch shares three key areas where retailers should pivot their operations and supply chains to weather the crisis

Wed, 04 Mar 2020 14:41:59 -0500

How Ace Hotel Delivers Authenticity in the Age of Automation

In this opinion piece, brand veteran Darren Paul explores how the hotel brand balances digitized and analog customer experiences to exceed guests’ expectations

Tue, 03 Mar 2020 09:14:08 -0500

The Pandemic Inside the Pandemic: Leveraging Social Media to Fight Disinformation

Misinformation is commonplace in today's digital- and social-first media landscape. Here's how consumers and creators alike are putting existing platforms to new uses to creatively halt the spread

Fri, 20 Mar 2020 21:01:19 -0400

Why Trending Design Site Hunker Opened A Multi-Story House

Ahead of appearing at World Retail Innovation Week, Hunker editor-in-chief Eve Epstein and Whereabout studio founder Gabriela Baiter talk building a media brand today and take us inside the Hunker House—the high-design IRL manifestation of the online decor site

Wed, 25 Mar 2020 15:25:47 -0400

How to Build Next-Gen eVents in the Age of Live-Streaming

As consumers turn to live-stream content, there's an opportunity to reimagine events and conferences

Fri, 13 Mar 2020 18:35:11 -0400

Building Connections to Benefit Business and Beyond

Ahead of appearing at World Retail Innovation Week, former WeWork advisor and Match.com strategist Lakshmi Rengarajan talks to PSFK about applying lessons from her work creating genuine connections in online dating to all relationship and community building, personal and professional alike.

Wed, 25 Mar 2020 14:12:02 -0400

Streaming on the Job Is Transforming Employees into Brand Ambassadors

In the age of information, the line between officially sanctioned brand content versus behind-the-scenes secret has been blurred, and with live streaming, employees are now sharing stories about their workplaces to the outside world, prompting some companies to embrace them as brand ambassadors

Fri, 13 Mar 2020 19:23:18 -0400

[New report] Human-Centered Retail

Increasingly, the physical store and human associates are functioning as tools for brands and retailers to interact with shoppers, allowing for engagement and entertainment that builds strong, emotional connections in a way that cannot be done online alone. This research presentation takes into consideration emerging shopper behavior, mindsets and needs to outline key trends and actionable steps for retailers and brands to design physical stores that encourage visits, engage shoppers and complement the hybrid nature of retail today. Published March 2020 #brand-activation #brand-activation-immersion #burberry #community #community-engagement #community-platform #curation #customer-loyalty #department-store #design-experience #guess #hm #harvey-nichols #human-centered-design #loreal-3 #loyalty-membership #lululemon #macys #merchandising-curation #neiman-marcus #nike #nordstrom #papers #personalization-2 #shopper-assistance #shopper-education #shopper-education-assistance #snapshots #store-experience #store-experience-design #walgreens

Tue, 10 Mar 2020 12:53:21 -0400

International Women’s Day 2020: These Are Our New Heroes

PSFK's spotlight on 29 leaders making waves in business, culture and beyond

Fri, 06 Mar 2020 18:11:31 -0500

Docs on TikTok Combat Sex Misinformation among Viewers

Medical professionals are joining the TikTok craze—sparking new conversations about health as well as the use of social platforms for unintended purposes

Fri, 20 Mar 2020 13:13:17 -0400

For Event Organizers, Virtual Watching Parties Hold New Potential

Whether it’s watching the latest episode of your favorite show with a group of like-minded fans, or laughing at silly memes with your best friends via mobile screen-sharing, live streaming is transforming the way we interact—and holds valuable lessons for event organizers

Fri, 13 Mar 2020 19:23:21 -0400